BUSINESS BUILDER COHORT · 5 FOUNDERS · 8 WEEKS
You have the business idea. Now you need a plan.
You’ve Googled the LLC. Saved the business-plan templates. Thought about pricing. Maybe bought the domain.
But every answer seems to create three more questions.
You don’t need another course telling you how to start a business. You need a structured room where your customer, offer, pricing, numbers, marketing and next moves get challenged before you spend another six months figuring it out alone.
Fall cohort limited to 5 people.
Tell me a little about where you are
and I’ll send you the cohort details.
Do these sound like you?
Jordan, 29
Freelance graphic designer — ready to turn a side hustle into a real studio
The situation
Jordan's had steady client work for two years but keeps quoting projects on gut feel and has no idea if the numbers actually work. She's watched three "how to start a business" YouTube playlists and still doesn't have a plan she trusts.
What she gets
Eight weeks of working through pricing, customer focus, and legal structure alongside four other founders in the same boat. She leaves with a break-even number she can defend, a business entity that's actually right for her, and a 90-day plan to bring in her first three studio clients.
Priya, 41
Former nonprofit program manager — launching a consulting practice
The situation
Priya knows her subject matter cold but has never run a business. She has a logo and a domain name, but no pricing, no customer clarity, and no idea what "business structure" even means for her.
What she gets
A cohort that forces her to define her customer instead of assuming "everyone" needs her. By week 5 she's chosen her structure, built her financial model, and has a sales script she's actually used. She closes her first paid contract before the course ends.
This might be you if...
You have clients, but you're pricing from your gut.
You have a business idea, but no clue whether the numbers work.
You've Googled everything individually and still can't see how the pieces fit together.
You keep researching because committing to the wrong thing feels expensive.
Starts this Fall · 5 founding seats
Eight weeks from “I think I have a business” to “I know what I’m doing next.”
By the end, you’ll know:
who you're selling to and why they'd choose you
what you need to charge for the numbers to work
what needs to happen in the next 90 days to get this business moving
You’ll do the work, but you won’t be making every important decision alone.
Best For: Founders who have an idea or an early-stage business but don’t have all the pieces working together yet. You don’t need to know everything. You do need to be ready to stop researching, make decisions, and start building.
Deliverables: A completed student workbook covering your vision, customer profile, offer, break-even and sales projections, business structure decision, and a 90-day launch plan — plus a 1-page business plan you'll test with real feedback along the way.
Format: 8 weekly 90-minute live sessions, cohort of 5, plus a private 20-minute mid-course check-in. Pre-course intake and a 30-minute screening call required for acceptance.
Fall Cohort limited to 5 people. No payment today. Tell me a little about where you are and I’ll send you the details. Sign up today and receive a founders discount.
Still deciding whether now is the right time?
Take the free Reset.
The 37 Tabs Reset will help you sort through everything you’ve been researching, identify what actually matters right now and choose your next move. Take the check to see if you should Park It, Test It, or Decide It.
It takes about ten minutes. No sales call required—just a clearer look at where you are and what to work on next.