Scenarios
Danielle, 34 Pastry chef — leaving her restaurant job to launch a custom cake studio
The situation
Danielle has a name, an Instagram following, and a waiting list of friends who want to hire her. What she doesn't have is clarity on pricing, whether she needs an LLC, how to handle deposits, or what to charge without underselling herself. She's been Googling for weeks and has 14 browser tabs open.
What she gets
One focused session that cuts through the noise. She leaves with a simple pricing framework, a 3-step launch checklist, and the confidence to take her first paid booking the following week.
Maya, 38 Owner of a 7-person interior design firm — 6 years in, fully booked, burning out
The situation
Maya knows something is wrong but can't name it. She's fully booked, her team is in place, and the revenue is there — but she's exhausted and reactive every single day. She's not ready to commit to a retainer yet. She wants one honest conversation with someone who can help her see what she can't see from inside it.
What she gets
A session that surfaces the real bottleneck — her, not her team. She leaves with language for what's happening and a single structural change to make before they talk again. Two months later she signs a retainer.